This was a particularly special project because, after working on the rock / grunge / pop festival for two years, I was asked to take charge of a full rebrand. The music festival has an engaged audience of (pretty much) the whole of Derbyshire, meaning we welcome wild teenagers to families with young children.

Working with the event's marketing manager, we developed -- TROPICAL GRUNGE -- a visual direction which captures the raw, gritty music, as well as fun and frolics in the sun.

See the results below...

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